Tag: 上海水磨会所

How a simple bottle of water can drive brand loyalty

first_img 21SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,John Mathes John Mathes is the Director of Brand Strategy at Weber Marketing Group, a strategic branding and marketing consulting agency focused on the financial industries. He’s honed 30 years of … Web: www.webermarketing.com Details I’ve traveled my entire career. A lot. Over the decades I have directed my loyalty and patronage to a handful of travel partners. It makes sense, right? If I’m going to slog across the country, I’m going to focus on the reward and status opportunities available and achieve the highest levels that I can earn. Spreading my spending across multiple providers and not climbing the loyalty hierarchy just doesn’t make sense.The rewards can be substantial. My family has benefited multiple times, utilizing free airline tickets, resort accommodations, rental cars and the like. Of course, one would argue that for a guy who travels all the time, is more travel really a reward? I’ll let you decide that for yourself, but for me, having a happy family is the real reward.Occasionally I have to break my one-source loyalty focus when it comes to hotel rooms. I belong to almost a dozen programs, but like most seasoned travelers, it comes down to one or two… again to concentrate and accumulate as much benefit as possible. I always try to book with Marriott or Hilton. Both offer a wide range of brands, locations and consistency. Familiarity helps to dull the pain of being on the road, particularly in an unfamiliar location.Historically, I’ve always looked for Marriott hotels first. I started with them and have had an admitted bias toward them over Hilton. When I couldn’t find a Marriott brand hotel to fit my parameters, I then looked to Hilton. My loyalty to Marriott was fairly fierce.That loyalty has now shifted. And the reason is a cold bottle of water that probably costs around 50 cents. As you may know, if you are at a certain status level with Hilton, they will give you a bottle of water or two when you check in. As you may also know, local water in various parts of the country doesn’t taste very well. I’m sure there’s nothing wrong with it, but it’s different than what you are accustomed to and it can be downright awful in taste. And don’t get me started on the quality of the ice in the machines down the hall or on another floor. It can all get a little nasty.I used to get pretty dehydrated in a hotel because I would curb my consumption. Sure, I realize that I could hit the vending machine for a bottle, but who carries dollar bills any more? Besides, once I enter a room and the door swings closed, I loathe to leave it and traipse down the hall or to another floor looking for the vending machine.Hilton must have conducted primary research with their road warrior guests and discovered the same thing.  So there’s the real lesson in all of this, you’ve got to speak to your members, customers or clients and find out how you are doing. And listen for the little things. The devil is in the detail and detail matters. My peers must have spoken up and told Hilton that they were drying up in their rooms and boy wouldn’t a long cold fresh drink of water make a difference. Hilton listened.Are you listening? Are you asking? Those of us in the branding and marketing world tend to focus on the big shifts while orchestrating the perfect brand engagement.After my repeated exposure to this simple act of providing water, I finally realized what a difference Hilton was making in my experience and satisfaction with such a small gesture, solving my issue and earning my loyalty.All with a bottle of water. Brilliant.last_img read more


December 18, 2020 0

Consent for ConocoPhillips to use West Linus rig on Tor

first_imgOil major ConocoPhillips has received consent from the offshore safety body, the Petroleum Safety Authority (PSA), for production drilling on the Tor field off Norway using the West Linus drilling rig.West Linus; Image source: SeadrillThe PSA said on Friday that the consent covered the drilling and completion of eight production wells in connection with the new development of the Tor II field.The Tor field is located in the southern part of the North Sea, north-east of Ekofisk. ConocoPhillips operates the project with a 30,66 percent stake, Total owns 48,2 percent, Vår Energi 10,82 percent, Equinor 6,64 percent, and Petoro 3,69 percent.ConocoPhillips submitted a plan for development and operation (PDO) for a re-development of the Tor field to Norwegian authorities in July 2019. The Norwegian Ministry of Petroleum and Energy approved ConocoPhillips’ development plan for the Tor 2 earlier in November.The field was in production from 1978 until it was shut down in 2015 when the installation reached the end of its lifetime. At shutdown, just 20 percent of the resources in place had been produced.Tor will be re-developed via a two-by-four slot Subsea Production System (SPS) with eight production wells. The SPS is planned to be connected to the Ekofisk Complex by multiphase production and lift gas pipelines to existing risers at the Ekofisk 2/4 M wellhead platform. Controls and utilities are provided through a service umbilical from the same existing platform.Seven production wells are planned to be drilled in the Tor formation. In addition, a pilot well is planned to test long-term productivity in the Ekofisk formation. The resource potential for the Tor II project is in the range of 60-70 million barrels of oil equivalent.The recoverable reserves are estimated at 10 million standard cubic meters of oil equivalents (Sm3).The plan is to re-start production in late 2020. The total investment costs for the re-development are estimated at NOK 6.1 billion ($664 million).It is worth noting that the Norwegian Ministry of Petroleum and Energy approved ConocoPhillips’ development plan for the Tor 2 earlier in November.As for the West Linus, it is a jack-up rig of a Gusto MSC CJ70-X150A type. The rig is owned and operated by Seadrill.Spotted a typo? Have something more to add to the story? Maybe a nice photo? Contact our editorial team via email. Also, if you’re interested in showcasing your company, product or technology on Offshore Energy Today, please contact us via our advertising form where you can also see our media kit.last_img read more


September 28, 2020 0

Beysolow US$5M ‘Separate Trial’ Ruling Today

first_imgWhether or not former Minister of Commerce (MOC) Miatta Beysolow will be tried separately in the US$5million theft allegation on the sale of the Japanese Oil Grant now rests with Judge Emery Paye of Criminal Court C, who decides her request today.If Judge Paye denies the request, Beysolow will be prosecuted along with her co-defendants. Otherwise, she could walk free, because the case against her is not enough to convict her, according to a legal expert who spoke to the Daily Observer.Beysolow, along with former Liberia Petroleum Refining Company (LPRC) Managing Director T. Nelson Williams, Aaron Wheagar, former Managing Director for Operations at the LPRC, Steve Flahn-Paye, Commence Ministry’s Director for Price Analysis and Marketing, and Aminata andSons, Inc, was jointly indicted by the Liberia Anti-Corruption Commission (LACC).Their charges include economic sabotage, misapplication of entrusted property, criminal conspiracy, criminal facilitation and violation of required Public Procurement and Concession Commission or PPCC procedures and processes.They are indicted for the role each of them allegedly played when using Aminata & Sons to sell oil that was presented to Liberia by the Japanese government for the country’s economy.Under the law, when two or more people are indicted jointly, and there is evidence that is admissible against one of them, but inadmissible against the other, the one against whom such evidence is inadmissible is entitled to a separate trial.But where the evidence is admissible against all defendants, severance of trials is not allowed.Her lawyers are arguing that there is no material evidence to relate her to the commission of the crimes.But the LACC is claiming that it has numerous evidences to convict her of the crime.Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)last_img read more


January 14, 2020 0

Under-fire Benitez blames poor defending and missed chances

first_imgUnder-fire interim manager Rafael Benitez blamed missed chances and poor defending for Chelsea’s failure to beat Southampton.The Blues were 2-0 up and in control at Stamford Bridge before the visitors hit back with goals from Rickie Lambert and Jason Puncheon.It prompted another angry reaction from fans towards Benitez, who admitted: “We had to defend as a unit a little bit better, especially when we were winning.“At the start of the second half we didn’t manage the game and didn’t have the control we were expecting.”Jason Puncheon netted the equaliser.The disappointing result was another slip-up by the Blues, who recently suffered back-to-back home losses against QPR and Swansea.After those defeats Benitez suggested the problem was that visiting sides were defending in numbers, while his team were not taking their chances.And he insisted that was again the case despite Chelsea scoring twice in the first half and seemingly being in total command.“We didn’t take our chances and gave them hope they would score – and they did it,” said Benitez.“We had chances again. I said before that we had to be more clinical and today was exactly the same. We didn’t take the chances we had.“As soon as we scored the goals it was fine. After that, we needed to take our chances and put them under pressure.”See also:Chelsea left stunned by Saints comebackBenitez explains why he was not temped to bring Terry onFrustrated Benitez demands an improvement against ArsenalWenger plans to attack stuttering Chelsea Chelsea v Saints player 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 Follow West London Sport on TwitterFind us on Facebooklast_img read more


December 21, 2019 0

Lea Michele ties knot with fiance

first_imgLos Angeles: Glee alum Lea Michele has tied the knot with her fiance Zandy Reich. The 32-year-old actor and the 36-year-old president of AYR clothing company, had announced their engagement in April last year. They had been dating for about two years. According to People, the couple got married in a romantic ceremony in Northern California. “We are so excited to be married and grateful to be surrounded by our friends and family,” the couple told the outlet. “And most of all, we’re so happy to spend the rest of our lives together,” they further added. The wedding was attended by family members and friends, including Michele’s Glee co-stars Darren Criss and Becca Tobin, along with Scream Queens actor Emma Roberts.last_img read more


October 12, 2019 0

Mens soccer shoots at capturing another Big Ten win versus Rutgers

The Scarlet Knights face a similar issue to the Buckeyes: scoring. “The key to success last year was that we were able to play the same group of guys for 13, 14 games in a row with no injury problems whereas this year we have been riddled with injury problems,” Bluem said. “We shot ourselves in the foot. It’s hard to pinpoint exactly what was going on but some we had some individual mistakes that lead straight to their goals,” said Danny Jensen, Ohio State senior forward. “We had four critical mistakes in the first half and they didn’t have any.” Buckeyes goalkeeper Parker Siegfried, a redshirt freshman out of Granville, Ohio, has made 16 saves while allowing 10 goals, good for a .615 save percentage. “We have to win from now on,” said sophomore midfielder Abdi Mohamed. “Next game is pretty crucial. Right now we are 1-1 in the Big Ten and we are looking to be 2-1.” Against Northwestern, OSU lost one of their captains, senior defender Tyler Kidwell, after going down with an apparent knee injury when making contact with a Wildcat.  Kidwell did not play against Penn State, but coach Bluem said he is hoping he will be able to return to action against Rutgers. Siegfried was named the Big Ten Defensive Player of the Week on Tuesday after his first collegiate shutout vs. Northwestern. At 1-5, it is going to be an uphill battle for the team to get back to where they would like to be. However, the players are locked in and ready to fight back to the high level they feel they are capable of. Sunday’s game will feature a matchup of two goalies on the opposite ends of the age spectrum. Ohio State then-sophomore Marcus McCrary (19) dribbles the ball through a group of Michigan players during a game at Jesse Owens Memorial Stadium on Nov. 4, 2015. Credit: Lantern File PhotoOutplaying them in the box score, down big on the scoreboard. That was the story for the Ohio State men’s soccer team last Tuesday against Penn State. Despite having the advantage in shots at 12-7 and the advantage in corner kicks at 8-1, the team would glance up at the scoreboard at the final buzzer that read 4-2 Nittany Lions. The Buckeyes will look to regroup on Sunday at 2 p.m. as they take on Rutgers at Jesse Owens Memorial Stadium. The upcoming stretch will be very important for Ohio State, as four of their next five games will be played at home. “It’s time for this group of players to put wins together and start climbing back toward .500 and building confidence,” OSU coach John Bluem said. “We need to settle in on our best lineup and hopefully keep everybody healthy enough to play.” Health has been a big issue for the Buckeyes this season.   Rutgers comes into the game with a record of 0-5. Through their first five games, Rutgers has scored only one goal, the equalizer against Maryland coming from junior forward Dante Perez. That record is deceiving, however, as Rutgers has faced some stiff competition thus far. Three of its five games have come against ranked opponents, receiving losses against No. 7 Creighton, No. 20 Denver, and No. 4 Maryland, whom they took to double overtime before losing 2-1. Rutgers goalkeeper David Greczek, a senior out of Fairfield, New Jersey, has made 26 saves on the season while allowing 14 goals. Greczek has a career .744 save percentage. read more


September 28, 2019 0

Guardiola makes World Cup pledge to Man City stars

first_imgSixteen members of the Premier League-winning squad are heading off to Russia this month, more than any other club in world football as Pep Guardiola says he will be available for talks about anything Manchester City players wish to talk during the World Cup, according to Manchester Evening News.England defender John Stones thanked Guardiola for improving his game and plans to take up the manager’s offer this summer.“I think the thing for me is how he has made everything so simple. He has taken my footballing brain to another level,” he said.“Everyone thinks they know football and different systems but when I turned up at City and trained with him it was like a new door opening that I never thought would be there.”norwich city, manchester city, premier leagueReport: City are stunned by Norwich George Patchias – September 14, 2019 Manchester City was stunned by Norwich City in todays Premier League clash.Much has been made in recent days of the potential impact of Aymeric…“I will definitely speak to him in the tournament. He’s very open. He said we can call him or text him whenever we need to, 24 hours a day.“I was a big part of that. I didn’t come back how I was before [after a November injury] and that was upsetting from a personal point of view. Then I came away with England and got injured. I was concussed, then was ill and then got injured again. It was like a chain effect.“But everyone was brilliant with me, and the title success was good to be a part of. I was always pushing and fighting, and sometimes you have to bide your time. That is what I did and, even when I wasn’t playing, I still wanted to be a positive influence for the team. That is what the senior pros have done in the past.”last_img read more


September 18, 2019 0

Liverpool agree to sign Roma star Alisson

first_imgLiverpool have ‘overall agreed’ a deal to sign Roma star having been on the lookout for a new goalkeeper this summer as Brazilian ace Alisson Becker has been high on their top priority target.The 25-year-old stopper have also been linked heavily with Real Madrid and reports have claimed this week that they are leading the race to sign him too, according to Daily Star.But now Italian outlet TMW says Liverpool are not giving up on his signature and they claim that Alisson ‘has overall agreed” a move’ to Anfield and the Reds are ‘working harder and harder’ to get their deal done.Speculations also suggest Jurgen Klopp’s side are in talks with Roma over a £57m transfer this summer as TMW add that Alisson is likely to wait until after the World Cup before he makes his final decision on his future.divock origi, liverpoolReport: Origi cause Klopp injury concerns George Patchias – September 14, 2019 Divock Origi injury in today’s game against Newcastle is a cause for concern for Jurgen Klopp.Perhaps with one eye on Tuesday’s trip to Italy…While Liverpool, Real and Paris St-Germain are interested, the keeper could opt to stay put at Roma.Alisson looks set to start as Brazil kick off their World Cup campaign against Switzerland in Rostov on Sunday. They then take on Costa Rica and Serbia in Group E.Alisson recently spoke out about the rumours surrounding his future and expressed his desire to get everything sorted before Brazil’s World Cup gets underway.last_img read more


September 18, 2019 0

Emotional day for Oelschlagel in the DFBPokal

first_imgThe Borussia Dortmund goalkeeper debuted for his team, but his club ended up losing in penalty kicks against Werder Bremen.Borussia Dortmund and Werder Bremen drew 3-3 yesterday after extra time in DFB-Pokal Third Round action.But in the penalty kicks stage, Bremen ended up winning 4-2, eliminating the hopes and dreams of BVB.On that match, goalkeeper Eric Oelschlagel debuted with his new team, and he’s bittersweet after debuting on a very complicated match that ended up in a defeat.“It was an emotional day for me. It hasn’t sunk in yet,” Oelschlagel told the club’s official website.“It’s still fresh in my mind. For me, it’s a dream come true.”“The outcome of the match is very annoying, there’s obviously a sense of frustration there,” he explained.“It was only this morning that the goalkeeping coach told me I’d play.”Jadon Sancho, Borussia DortmundCrouch: Liverpool could beat Man United to Jadon Sancho Andrew Smyth – September 14, 2019 Peter Crouch wouldn’t be surprised to see Jadon Sancho end up at Liverpool one day instead of his long-term pursuers Manchester United.“I had a few good moments, but the team made it easy for me too. Ultimately, for me personally, I’m able to draw a positive conclusion,” the goalkeeper concluded.Eric Oelschlagel debuted professionally with Werder Bremen II in 2014, in 2016 he moved to the senior squad for two years.Then he was transferred to Borussia Dortmund in the summer of 2018 and had played only with the second squad until yesterday.“It was no surprise that it was going to be a difficult match against Werder Bremen,” coach Lucien Favre added.“After Bremen took an early lead, we controlled the game. They played very compactly. It was difficult to find the gaps.”“We played with patience and the equalizer at 1-1 before the break was deserved,” he continued.“Bremen were always dangerous. The goal we conceded at 3-3 was a little unnecessary but that’s all part of the sport – as are illnesses for our players in February.”last_img read more


September 18, 2019 0

Dump fire burning deliberate act says Minister

first_img Related Items:#Jubileedumpfirestillburning, #magneticmedianews, #NassauDumpFire Facebook Twitter Google+LinkedInPinterestWhatsAppBahamas, April 20, 2017 – Nassau – The fire is burning in a straight line and in a peculiar or new area which has caused the Minister of Environment, Kenred Dorsett to conclude that it was a deliberate act which ignited a new blaze at the city dump.Since Wednesday after 3am, fire crews have been trying to extinguish the blaze which is being fanned by the winds. Police also got involved by walking through the surrounding neighbourhoods to check the impact of smoke on communities like Jubilee Gardens.Tall Pines MP, Leslie Miller was among those at the site yesterday to review the situation and suggested that security be beefed up following some physical changes which include tall fencing and a perimeter road to allow security guard vehicle patrols.#MagneticMediaNews#Nassaudumpfire#Jubileedumpfirestillburning Recommended for you Facebook Twitter Google+LinkedInPinterestWhatsApp We March not going to PMs home No arrests likely for landfill fire, says Minister Air quality diminished, Acquinas monitoringlast_img read more


September 17, 2019 0