Economist Lang Xianping analysis why Amoy singles fire
this year "double 11" within 24 hours, Taobao Alipay total sales of 19 billion 100 million yuan, including Tmall (Taobao mall) 13 billion 200 million yuan, sold only 2.3 hours refresh for the 2011 "God Festival" 3 billion 360 million Tmall all day long transaction records.
Taobao said that within 24 hours accounted for 19 billion 100 million yuan, if the stack of hundred dollar bills, will reach 19 thousand meters high, the equivalent of the world’s tallest building Burj Dubai (828 meters) 23 times; in ordinary currency-counting machine inventory, need to spend 133 days. The carnival of bachelor, turned the music seller, empty purse, day Taobao why so fire? What is behind the rapid growth of the
in fact, the rapid growth of online shopping just reflects the desire for low-cost business transactions. According to the China Internet Network Information Center (CNNIC) recently released the twenty-eighth China Internet development statistics report shows that in 2010 China’s online shopping market transactions amounted to 523 billion 100 million yuan. It is two times more than in 2009, in 2009 was in the year of 2008, was in the year of 128 billion 100 million, but in the year of 2007 was only about $56 billion in the year of. Online shopping transaction amount of rapid growth.
according to 2010 data, China’s online shopping has accounted for 1/7 of the total amount of online shopping. To know that at the end of 2010 of our GDP accounted for only less than 10% of the world, but the network sales accounted for about 14% of the world. And it’s still going up in geometry. In fact, this is a special product under the special circumstances of our country.
first network sales growth because of its reasonable price. Please note that I did not say that our online shopping price is low. I used to be the most popular of a mobile phone iPhone4, for example, it is priced at 4400 yuan in Taobao mall, Taobao market price is about $4100. Do you know how much it is on the official website of Hongkong 4688 Hong Kong dollars, equivalent to RMB 3845 yuan.
that is to say, the final price is the price of Taobao from Hongkong to buy the phone price plus 200 yuan profit. The reason why Taobao can sell, because Apple’s phone in the physical store price is 4688 yuan.
in addition to the phone, a lot of people will choose the size and color in the store, and then to buy online, at least 30% cheaper. A pair of identical shoes, physical retail stores sell 899 yuan, online selling $600. Why is the price of the store so high, there are two main reasons: one is the tax is too heavy, and the other is the rent and wages rising.
you do not know, in our mainland, open a grocery store to do a little less than a department store opened, and the tax can not be reduced.
taxes on a grocery store