Who store to open the store a lot of business in turn is why
when the store feel more and more difficult, electricity providers play again changed — "death" is a lot of the Amazon, Dangdang bookstores have been eager for a fight, ready to open stores.
Dangdang first line experience store opened in 2013 map / Oriental IC Yangcheng Evening News reporter Sun Jing
when the store feel more and more difficult, electricity providers play again changed — "death" is a lot of the Amazon, Dangdang bookstores have been eager for a fight, ready to open stores. Reporters learned that a number of online clothing, masks and other electricity supplier brands have layout line. Insiders believe that the electricity supplier get together snatch line resources, will accelerate the reshuffle of the store.
business line coveted resources
earlier this month, Amazon opened the first entity bookstore Amazon Books University in Seattle village, to provide consumers with online sales of the same price. After a lapse of less than a month, in the online book Dangdang also announced a high profile in the next 3 years will be opened in the physical bookstore, covering the MALL shop, supermarket bookstore, county bookstore and other types of more than 1000. The first entity bookstore will open in Changsha next month, will be implemented online and offline price.
online bookstore "attack" line is not an isolated phenomenon. Reporter observed, from Taobao to Yin, a lot of fortune from online electricity supplier brands have begun to look for new online destination, even large-scale plan layout line.
membrane family founder Huang Xiaodong revealed that the next year will be based on the existing store opened on the store more than. Yin man founder Fang Jianhua also told the media that the overall layout of the line under the retail network, plans to open 5 stores in china. In first-tier cities, which are open outlets and new world department cooperation; in the two or three line of the city, because man is recruiting fans open stores, and through communication with the fans marketing way to create a new O2O business model.
Royal mud square, AFU oil and other electricity supplier brands also continue to accelerate the pace of the line shop.
conversion forced electricity supplier turned to
electricity providers choose to shop online
forced consumer demand is the most critical reason. We found that the increase in online customers have encountered bottlenecks, and more and more homogeneous products online also lead to increased competition, online shop to enhance customer experience, improve the conversion rate is a good game." A well-known electricity supplier brand founder said.
experiential marketing can better circle to customers. There are media reports, Fang Jianhua Yin + Shanghai store experience as an example, its line store on the turnover rate of 65%, while in the "double eleven" period, only 6% of the rate of conversion of online. Fang Jianhua believes that if the online and offline two can be better combined with the organic, can greatly enhance the conversion rate of customers, and now there are a lot of experience under the line can be changed