Live marketing case analysis report to explore the impact of live broadcast on nternet Marketing
2016 is the first year of the outbreak of the broadcast platform. A new way of entertainment – "live" began to appear everywhere in the public view. Live grew up in the top of the mobile Internet, the moment to meet a new generation of social main 90, 00 after "for attention", "desire", "social demands to fire, fast shocking! Such a hot trend also attracted the attention of all major brands of the main.
however, when the overnight "live + marketing" has become a major brand marketing mode in the new standard, but we need some more review:
in 2016, what kind of experience of the development of
the next step should be how to use the brand to do marketing marketing
brand for broadcast platform in a space for one person, and how to make marketing landing,
to solve these problems, an independent analyst Jia Lin, data analysis based on the use of BlueFocus BlueView intelligent marketing system, making the "direct marketing case analysis report". The report analyzes the real marketing case, to explore the tremendous impact of the Internet on the Internet marketing, marketing for the next stage of the use of live provides valuable advice.
below is the report focuses on
note: screenshot from BlueFocus BlueView product "WeChat public opinion"
2016 in the first half live on micro-blog, WeChat, Baidu, the top 3 platforms on the rise of public opinion trend
micro-blog platform with its unique characteristics of openness, become a live broadcast platform and its content is an important channel of communication, fans to discuss the main topic of live topic
live from a network of red aggregation platform, gradually developed into