On the road electric three hegemony books Dangdang clamoring for Jingdong
the morning of December 16th, dangdang.com announced a $40 million held substantial price promotions, and declared that "all the best-selling product prices than other digital online store at least 50-100 yuan, the game started to Jingdong on the field of digital 3C mall. Dangdang.com day the price war is not bad money infuriated Liu Qiangdong, Liu brother is very angry, then ordered will spend 80 million yuan for book promotion, is 40 million times of dangdang.com announced a promotion, the fiery book. What is more interesting is that in December 15th, the Amazon announced the "hundreds of thousands of bestsellers in the lower basic network of the lowest 20%, officially joined the book. "Officially started three" war is really a mystery, it’s
on the morning of 16, dangdang.com finally broke the silence for several days, announced a large price to spend 40 million yuan to digital 3C, department stores, books and other products, promotional activities, and declared that "all the best-selling product prices than other digital online store at least 50-100 yuan, the game started to Jingdong’s 3C digital mall field.
in dangdang.com sent to the media release said that after the successful listing, dangdang.com "will have more funds to implement the" everyday low price "strategy" in more categories: dangdang.com every day in real time on the other e-commerce sites of similar goods price parity through the intelligent system, if it is found that the price is lower than the other sites Dangdang price, the system will automatically lower the price, to ensure that Dangdang price is not only cheaper than the store, but also cheaper than other vertical online retailers.
December 8th listed dangdang.com total amount of financing $272 million, planing to some investors to cash out, leaving the dangdang.com operating funds should be less than $two hundred million, which is the dangdang.com price war where emboldened. With the listing of Dongfeng, Dangdang force digital 3C, department stores, books have gangbusters all lofty sentiments and aspirations.
Jingdong insiders pointed out that in the mall, Liu Qiangdong knows dangdang.com promotional digital 3C products this news soon, Liu Qiangdong decided to give his team more books and promotional support, will let the amount increased to 80 million yuan, 80 million yuan and the profit is given only to books.
"at the end of each year the Jingdong will give some channel promotional resources, book channel as total new business profits was relatively high, but this is overweight to directly benefit 80 million yuan". The old big, cannot say suck ah ha ha.
There are people close to the
mall Jingdong pointed out that electronic commerce is the most close to the traditional industry in all areas of the Internet business forms, which also determines the traditional commercial channels used B2C price war will become the norm, "but Li Guoqing, Liu Qiang East is big brother, can be seen on both sides have great anger, and are holding large amounts of cash reserve, perhaps only the relevant government departments to be possible to end this book".
as a consumer